
🧭 Principle #5: Set the Example
🎯 Introduction
In leadership, your actions speak louder than any directive. Principle 5, Set the Example, is the pivot point where credibility is earned, not claimed. Whether you’re leading Marines, managing an IT team, or building a federal contracting firm, your behavior becomes the blueprint others follow. This post explores how setting the example translates across military and civilian domains, and why it’s the linchpin of trust, discipline, and transformation.
We’ll walk through the tactical meaning of this principle, decode its civilian application, and offer symbolic tools to reinforce it in your daily leadership. Then we’ll close with a challenge, your Final Formation.
🧠 Core Insight
Setting the example is not about perfection, it’s about consistency. Your team watches how you handle pressure, setbacks, and success. They learn more from your tone in a crisis than from your words in a meeting. In digital transformation, cybersecurity, or agile teams, the leader’s behavior sets the cultural temperature.
Core Insight: Your example is the silent architecture of your team’s behavior.
🛠️ Core Concepts
- Visibility is Leadership Leaders who stay behind closed doors lose moral authority. Visibility builds trust. Be present, especially when things go wrong.
- Discipline is Contagious If you show up early, prepared, and focused, your team will mirror that. If you cut corners, they’ll follow suit.
- Symbolic Consistency Matters Your tone, attire, workspace, and digital habits all send signals. In IT leadership, even your inbox hygiene or meeting punctuality sets a standard.
- Emotional Control is Tactical Leaders must model emotional discipline. In DevOps culture or federal contracting, calm under pressure is a force multiplier.
- Walk the Walk, Don’t Just Talk the Talk Leadership demands authenticity. Leaders must embody the standards they expect, demonstrating through actions rather than empty words. This consistency builds credibility and inspires genuine followership.
- Winning is a Habit, So is Failure Vince Lombardi famously said, “Winning is a habit. Unfortunately, so is failure.” Leaders must cultivate winning habits through consistent example and discipline, knowing that the behaviors they model daily shape the culture and outcomes of their teams.
Sage Advice: Don’t just tell them what excellence looks like, show them, daily.
🪖 The Basic School Five Horizontal Themes
The five horizontal themes represent foundational leadership lessons forged through intense physical and mental challenges designed to prepare leaders to guide Marines in any environment. These themes embody the essential qualities and capabilities required to lead effectively at the point of friction, where leaders bring order to chaos, set the tone, and embody the standard. They are not abstract ideals, but practical, lived principles that translate directly into civilian leadership contexts.
- A leader of exemplary character, selflessly devoted to leading Marines 24/7
Civilian counterpart: A leader who embodies unwavering integrity and ethical commitment, inspiring trust and loyalty in their team.
- Proficient in individual to platoon level warfighting skills, weapons, and tactics
Civilian counterpart: Mastery of core professional skills and tactical knowledge that builds credibility and confidence within the organization.
- A leader with a bias for action, able to adapt to the environment rapidly, decide, communicate, and act in the fog of war
Civilian counterpart: Decisive and adaptable leadership that thrives in uncertainty, driving innovation and responsiveness.
- Embraces the naval character, expeditionary nature, and the Corps warrior ethos
Civilian counterpart: Commitment to organizational values, teamwork, and a resilient work ethic that fosters a strong culture.
- Mentally and physically tough
Civilian counterpart: Demonstrates resilience and stamina under pressure, setting a tone of perseverance and composure.
Leadership development is a journey shaped by the examples set by those who lead before us. As leaders grow, they reflect on the qualities they admired and those they wished to avoid in their own mentors. This reflective process allows emerging leaders to adopt the best practices and discard ineffective behaviors, crafting a leadership style that is both authentic and effective.
An important concept to consider is that your leadership and personal growth are influenced profoundly by the company you keep. It is often said that you are the sum of the five people you spend the most time with. To achieve high results and soar like an eagle, it is essential to surround yourself with individuals who challenge and elevate you, rather than those who limit your potential. This principle underscores the importance of intentional relationships in leadership development, fostering an environment where excellence is the norm and mediocrity is left behind.
🪖 Military to Civilian Translation
| Military Concept | Civilian Equivalent |
| Visibility is Leadership | Being present and accessible to your team builds trust and authority |
| Discipline is Contagious | Modeling punctuality, preparation, and focus encourages team accountability |
| Symbolic Consistency Matters | Consistent professional behavior and environment set cultural norms |
| Emotional Control is Tactical | Maintaining composure under pressure inspires confidence and stability |
💬 Discussion Prompt
Think of a leader you respected deeply. What specific behaviors made you trust them? Now ask yourself, are you modeling those same behaviors for your team?
🧩 Application Across Domains
- Federal Contracting: Your example sets the tone for compliance, client trust, and internal discipline. If you cut corners, your team will too.
- IT Strategy: In digital transformation, leaders must model adaptability. If you resist change, your team will stall.
- Cybersecurity: Vigilance starts at the top. If you reuse passwords or ignore updates, your team will follow suit.
- Agile Teams: Leaders must model feedback culture. If you shut down dissent, agility dies.
🧵 Final Formation
We began by stating that Principle 5, Set the Example, is the silent architecture of leadership. Through visibility, discipline, symbolic consistency, and emotional control, you shape your team’s behavior more than any policy ever could. Whether in federal contracting, IT leadership, or family business, your example is your legacy.
Final Formation: Your team will follow your example, make it worth following.
Disclaimer: The views expressed in this post reflect those of the author and are intended for educational and leadership development purposes.







